Share of voice
Share of voice is your portion of the total conversation about a category, measured against competitors over a period of time.
Share of voice (SOV) measures how much of the category conversation is about you versus your rivals. If a hundred people discuss the space this week and twenty mention you, your share of voice is roughly twenty percent. Pairing it with sentiment shows not just how loud you are, but how well-regarded.
It matters as a competitive benchmark: rising share of voice often precedes rising market share, and a sudden drop can signal a competitor's campaign or a problem with your own.
GrowthMeteor computes share of voice across platforms automatically, with average sentiment per competitor and a plain-language read of how the category conversation is shifting.
See your share of the conversation against rivals, plus average sentiment per competitor, so you know where you lead and where you're losing ground.
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