Sentiment analysis
Sentiment analysis is the classification of a mention's emotional tone, from very positive to very negative, to track how people feel about a brand over time.
Sentiment analysis reads the tone behind a mention and labels it on a scale from very positive to very negative. Done well, it also captures the specific emotion and the intent behind the feeling, not just a polarity score.
It matters because aggregate sentiment, tracked over time, is an early-warning system. A steady mood that suddenly sours is often the first visible sign of a problem worth addressing.
GrowthMeteor reports sentiment in plain language, 'mostly positive, getting worse', before any chart, and breaks it down by region and platform so you see where feeling differs.
See sentiment over time, told as a sentence before any chart, plus emotion and intent on every mention. No decoding raw numbers.
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