Reach-weighted volume
Reach-weighted volume measures how loud a conversation really is by weighting each mention by the author's reach, so a post from a big account counts more than one from a nobody.
Reach-weighted volume corrects a blind spot in plain mention counts: ten posts from tiny accounts are not the same as one post from an account with a hundred thousand followers. Weighting by reach measures the actual size of the audience a conversation is reaching, not just the number of posts.
It matters for spotting what's really taking off, and for catching what's really at risk. A complaint amplified by a large account is a different problem from the same words buried in a small thread, and reach-weighting tells them apart.
GrowthMeteor weights mentions by the author's reach when it tracks trends, so a building wave of attention from accounts that actually carry an audience is what surfaces, not just raw post counts.
The trend agent spots rising topics and predicts break-outs by tracking reach-weighted volume acceleration, so you join the conversation while it still matters.
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