Narrative clustering
Narrative clustering groups related mentions into storylines by meaning, so you can see the narrative forming around a brand rather than isolated posts.
Narrative clustering uses semantic grouping, not just shared keywords, to bundle related mentions into named storylines. Instead of a flat list of posts, you see the few stories people are actually telling about you, each with its stance, mood and recurring topics.
It matters because narratives, not individual posts, are what shape reputation. Spotting an emerging storyline early lets you get ahead of it before it spreads.
GrowthMeteor highlights emerging narratives automatically, so you catch a story forming around your brand while it's still small.
Related mentions are grouped into storylines so you can see the narrative forming around your brand, with its stance, mood and recurring topics.
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