Influence scoring
Influence scoring weights a mention by the reach of its author, so a message from a large or authoritative account is treated as more significant.
Influence scoring accounts for the fact that not all voices carry equally. A complaint from a journalist or a large account can do more damage, or good, than the same words from a brand-new profile, so mentions are weighted by reach and the author is segmented by type.
It matters for prioritization and for tone: you want to see high-reach mentions first, and you may want to respond to a journalist differently than to a peer.
GrowthMeteor classifies each author, journalist, influencer, peer or bot, and uses reach-weighted severity so an important voice never gets lost in the noise.
Mentions from high-reach accounts are amplified, and each author is segmented, so a journalist or influencer never gets lost in the noise.
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