Emerging narrative

An emerging narrative is a story in its first hours. Narrative clustering groups related mentions into storylines; an emerging one is a storyline that didn't exist a couple of days ago and is now starting to spread. Catching it early means you can shape it before it sets.

It matters because narratives, not individual posts, are what shape reputation. A new storyline, positive or negative, is far easier to influence while it's small than after it's become the thing everyone repeats.

GrowthMeteor flags a storyline as emerging when it first appears within a recent window, so a narrative forming around your brand surfaces while it's still new.